Biography
Jasper, a native of Hampshire, United Kingdom, preferred to immerse himself in the field of wine rather than follow the family occupation of law.
Having created his own importing company in 1981, Morris & Verdin Ltd, he became a specialist in the wines of Burgundy. He became a Master of Wine in 1985, bought a house near Beaune in 1991, and published his book Inside Burgundy in 2010 (second edition 2021). Both editions were awarded the André Simon prize.
Having sold his company to Berry Bros & Rudd in 2003, with whom he stayed until 2017, Jasper decided to leave the world of commerce so as to better understand what was going on in his favourite region and to find further ways to transmit this knowledge – hence the website Jasper Morris Inside Burgundy, www.insideburgundy.com.
Jasper, elected Chevalier de l’Ordre de Mérite Agricole in 2005, is also a consultant for the Hospices de Beaune wine auction since 2016, first with Christie’s and now with Sotheby’s.

