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University Planning and Knowledge Management: Connections of Possible Strategies for Institutionalized Integration (92582)

Session Information:

Tuesday, 10 June 2025 16:40
Session: Poster Session
Room: Auditorium Foyer (B1F)
Presentation Type:Poster Presentation

All presentation times are UTC + 2 (Europe/Paris)

Knowledge management (KM) becomes a priority in the strategic planning (SP) of higher education institutions, as it strengthens adaptation to changes and identifies new knowledge needs. The SECI model by Nonaka and Takeuchi was considered to identify theoretical evidence of KM associated with the SP process. The descriptive research was conducted through a scope review considering the databases Eric, Web of Science, and Scopus, according to PRISMA-ScR, 2018. The descriptors were selected from the Institutional Development Plan (PDI-2023-2027) of the Universidade do Estado da Bahia, the regulatory framework of Brazil, and the elements which characterize SP in the literature. The results consolidate the main strategic areas applied in institutions, offering information on successful initiatives, sustainability, and institutional efficiency, integrated to KM processes. The content analysis highlights four categories: Tools and technologies, understood as digital platforms, evaluation systems, and artificial intelligence, which emerge as central elements in supporting organizational learning. KM was identified as strategic for aligning institutional objectives with organizational practices, promoting efficiency and innovation; Structural models, such as the Balanced Scorecard, were widely applied, highlighting their importance in translating strategic goals into concrete actions; challenges related to the fragmentation of models, resistance to adopting technological practices; impacts on increase in organizational learning capacity and strategic alignment, and in the promotion of innovative practices. It is concluded that the integration of technologies, planning, and KM strategies is relevant for transforming institutional practices, aligning them with innovation demands in the performance of universities.

Authors:
Edileusa Medeiros Bezerra, Universidade do Estado da Bahia, Brazil
Ana Maria Ferreira Menezes, Universidade do Estado da Bahia, Brazil


About the Presenter(s)
Edileusa Bezerra is a PhD student in the Postgraduate Programme in Knowledge Dissemination at the State University of Bahia

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Posted by James Alexander Gordon

Last updated: 2023-02-23 23:45:00